Creator · Founder · Former Pro Athlete

Strength, Ambition
& Real Life in Midlife.

I'm Jana Rose, a creator, former professional athlete and founder of VelaHR. I bring honest conversations about perimenopause, strength and reinvention to women over 40, the brands that serve them and the workplaces where they lead.

Jana Rose Stewart
30+
Years in Fitness
20+
Years Corporate
19
Year Pro Career
VelaHR
Founder

Midlife deserves a bigger conversation.

From everyday routines to workplace change, I connect lived experience with conversations that matter.

Brand Partnerships

Connect with women over 40

Thoughtful campaign collaborations across strength, recovery, sleep and everyday midlife wellness. Authentic storytelling, product experiences and content built around audience fit.

Partner With Jana →
Speaking & Media

Bring the conversation forward

Speaking, panels and interviews on midlife reinvention, strength and menopause at work, informed by my experience as a professional athlete, corporate leader and founder.

Book Jana to Speak →
Founder & Advocate

Changing the workplace conversation

As the founder of VelaHR, I convened the Michigan Workplace Menopause Roundtable, bringing people together to discuss how workplaces can better support women through midlife.

Explore VelaHR →
Start a Conversation

Partner With Jana

Let’s explore a thoughtful campaign for women navigating midlife.

Include your brand, product or campaign idea, proposed deliverables, timeline, budget and any usage or exclusivity requirements.

jana@janarose.us
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Start a Conversation

Book Jana to Speak

Bring an honest conversation about midlife, strength and workplace change to your audience.

Include your organization, event date, location or virtual format, audience, topic and speaking budget.

jana@janarose.us
Write in Gmail

Use Gmail in your browser, or copy jana@janarose.us into any email service. Gmail may ask you to sign in. Nothing is sent until you send your message.

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Jana Rose Competition Jana Rose Jana Rose Fitness

From Pro Stage to Corporate Boardroom — and Everything In Between

For 19 years, I competed as a fitness athlete — earning top rankings as an NPC bikini competitor before attaining pro status with the WNSO — all while simultaneously building a corporate career at companies like IBM, GlaxoSmithKline, and Unity Technologies. I know what it takes to perform at an elite level — on stage and in the office.

Then perimenopause hit. Brain fog during presentations. Fatigue that coffee couldn't fix. Weight changes despite doing "everything right." I didn't even know it was perimenopause at first — I thought I was failing.

"Once I understood what was happening to my body, everything changed. I didn't need to work harder — I needed to work smarter, with my hormones instead of against them."

Now I share practical wellness ideas and honest conversations with women navigating midlife. Through VelaHR, I am also working to make menopause part of the workplace conversation. As Featured in ESSENCE Magazine.

The Philosophy

The Corporate Athlete Approach

You're not just managing a career — you're managing a body that's going through the biggest hormonal shift since puberty. Here's how we build your winning playbook:

🏋️‍♀️

Train Smarter

Build a strength routine that fits your goals, recovery needs and life. Adapt your approach as your body and circumstances change.

🥗

Fuel Strategically

Make room for protein, balanced meals and habits you can sustain. Nutrition needs are individual, not a one-size-fits-all target.

💊

Explore Your Care Options

Have informed conversations with a licensed clinician about symptoms and treatment options. Benefits, risks and suitability vary; no approach is right for everyone.

🧠

Master Mindset

Make space for rest, support and self-advocacy. You do not have to push through every symptom or navigate this transition alone.

My Journey

Strength in Midlife

My experience, not a promise of your results. Strength can look different at every stage, and progress includes recovery, adaptation and asking for support.

Jana Rose Transformation

Progress, not perfection. Every day is a chance to show up for yourself.

Find Your Next Step

Choose the path that fits your needs and goals.

Clinical Care Resource

Beyond the Script

Explore telehealth services through my EllieMD partnership. Any medical evaluation or treatment is provided by the clinical service, not by me. Eligibility, availability, benefits and risks depend on the treatment and your individual circumstances.

Learn More →
Personalized Strategy

Midlife Metabolism Report

Fill out a detailed assessment and receive a personalized report with specific recommendations for your fitness, nutrition, and lifestyle — tailored to your stage of perimenopause.

Get Started →
Community

FuelHer Up

Join a community of ambitious women over 40 who are committed to thriving through perimenopause. Support, accountability, and real talk — no fluff.

Join Free →

Start With a Moment for Yourself.

Explore my resource store, including the free 5-Minute Midlife Energy Audit. These resources support reflection and conversation, not medical diagnosis.

Explore Free Resources →